宇治の茶
Uji, Kyoto — Japan
Uji Matcha, from Japan to the world.
Ujinocha connects international buyers with carefully selected Japanese Matcha and Hojicha, with a particular focus on Uji Matcha.
宇治の茶
Uji, Kyoto — Japan
Ujinocha connects international buyers with carefully selected Japanese Matcha and Hojicha, with a particular focus on Uji Matcha.
Our Specialty
Uji, in Kyoto Prefecture, is one of the oldest and most respected tea-producing regions in Japan. It is where much of the country's finest matcha has been cultivated for centuries.
Our work is built around this specialization: sourcing, understanding, and exporting Uji Matcha, while also offering a considered selection of Japanese Matcha and Hojicha for international buyers.
Learn about matcha
Japanese Matcha
Matcha is a finely ground powder made from specially cultivated and processed green tea leaves. Because the leaf itself is consumed, its quality depends closely on cultivation, harvest timing, and processing.
Traditional preparation involves whisking matcha with hot water using a bamboo whisk (chasen) until a light foam forms — a method still practiced in tea ceremony and everyday drinking alike.
Japanese Hojicha
Hojicha is a roasted Japanese green tea. Unlike matcha or sencha, its leaves are roasted at high temperature after processing, which changes their colour from green to a reddish-brown and transforms their flavour.
Roasting reduces bitterness and astringency, producing a tea with a toasty, warm aroma and a mellow, comforting character — distinct from the vegetal freshness of matcha.
Hojicha is traditionally enjoyed on its own, and is increasingly used in lattes, desserts, and other food and beverage applications where its roasted profile is valued.
Our Approach
We pay close attention to the origin and characteristics of the tea we work with, particularly within Uji Matcha.
Based in Japan, close to the source, with an understanding of Japanese tea culture and production practices.
We work with international buyers — importers, distributors, cafés, and food businesses — to support tea sourcing across borders.
Straightforward, responsive communication with overseas partners, in English, throughout the inquiry and sourcing process.
Every business is different — we take the time to understand the grade, format, and volume that suit your use case.
We approach Japanese tea with respect for the traditions and people behind its production.
About Us
Ujinocha is a Japan-based company specializing in the export of Japanese tea, with a particular focus on Uji Matcha, alongside Japanese Matcha and Hojicha.
We work with international businesses — including importers, distributors, cafés, restaurants, and food and beverage companies — looking to source tea directly connected to its Japanese origin.
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Get in Touch
For business inquiries regarding Uji Matcha, Japanese Matcha, or Hojicha sourcing, please reach out using the form or the details below.
Based in Japan · Inquiries welcomed in English